Own your Grit

Bringing an outdoor dad brand to an urban youth market

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Grit is at the centre of everything Jeep stands for. Since its birth on the battlefields of WWII, the Jeep brand has earned itself a rich legacy of bold ingenuity and rugged can-do determination. To celebrate this revered spirit of the brand, Jeep Apparel is embracing its heritage with a new-found attitude, wrenching some serious necks in local streetwear and everyday fashion circles. Grit, the new campaign under which this new standpoint has launched, sums up Jeep Apparel’s ethos and position.