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Livewell with Livewell

Redefining a category through the eyes of the people who define the organisation.

For the complete rebrand of Livewell’s specialised dementia care estates, we told the “Livewell with…” Brand Story from the perspective of the people who make the place and their approach so unique. As the only stimulus-focused care facility specialising in treating this widely misunderstood disease they needed to look and speak in a personable, humble and deeply human way. After interviewing their amazing employees and hearing their stories, we used this as the basis for the Brand Film and Brand Book. Other marketing collateral was also produced aligned with a complete redesign of the website.