Make some Kilorands

An ingenious solution to a waste crisis.

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PACKA-CHING aims to increase recycling in informal settlements and lower-income areas in South Africa.The idea behind the project is to tap into a new market of recyclable packaging material in order to decrease the amount of packaging waste entering landfills. This project will effectively spearhead a fundamental shift in how South Africans recycle by incentivising a change in behaviour on a social and environmental level. The name and brand had to bring a positive and vibrant tone to represent such an impactful solution.

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