Making Waste Work.

Changing consumer attitudes towards recycling.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Polyco is the not-for-profit industry body responsible for the collection and recycling of polyolefin plastic in South Africa (that’s plastic numbers 2, 4 and 5 to us regular folk). Their activities include, amongst others, project support investment for collectors and recyclers; new membership drives; packaging clean-up campaigns; brand owner recycling support projects; and consumer education and awareness campaigns.

The rebranding of Polyco to Polyco+ was a powerful progression of the brand’s intent to change the attitude towards recycling, rooted in collaboration with the public and partners including artists, influencers, brands, musicians and filmmakers. The Brand System accentuates the collaborative nature of the business through the use of the + element.