Join the Big X

Igniting the Spirit of X across Amsterdam.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

TED is a non-profit organisation devoted to spreading ideas and building a clearinghouse of free knowledge from the world’s most inspired thinkers. TEDxAmsterdam is independently organised and brings the spirit of TED’s mission of ‘Ideas Worth Spreading’ to the community of Amsterdam.

For TEDxAmsterdam’s Tenth Edition, we designed a Brand Campaign System to unite the collateral across every conceivable touchpoint and medium for the event.

The Spirit of X, central to the Brand System, was created to be flexible enough to appear where and when it was needed, representing freedom of thought, unrestricted access to ideas and the vast unknown. Its roots are in the city it calls home but it spreads across the world. Its nature is to question, disrupt and challenge.

In 2019, TEDxAmsterdam made North their official Creative Partner.