As StoneX Stadium evolved beyond match day, the brand needed to reflect its full scale as a multi-purpose venue, without losing the edge of its Saracens roots. Inspired by the panelled stadium façade, we built a modern, flexible graphic system that carries across messaging, imagery and typography. Bold, controlled colour brings energy with restraint. A sharper identity for London’s gateway venue.

As The Athlete’s Foot stepped into a new chapter, the brand needed more than a visual update. The challenge was to protect its performance credibility while owning the space where sport, style and belonging collide. From specialist retailer to cultural running hub, TAF now connects runners through culture, curation and community. A refined new identity for The Athlete’s Foot.

As Saracens marked 150 years, the club needed more than a refresh. The challenge was to honour a proud past while shaping a future that reaches beyond the pitch. From rugby club to cultural force, the brand connects generations through a shared spirit and pride in North London. A bold new identity for Saracens, the original club of North London.