Belkin, a global electronics company, was launching into a fiercely competitive market with their SoundForm wireless earbuds products. In today's world, our connection with sound goes beyond just music. Our daily lives are intertwined with podcasts, audiobooks, news updates, meetings, and meaningful conversations. Sound connects us to our worlds and each other.

The idea that "Sound connects us" served as the core inspiration behind the brand. This concept influenced every aspect of our strategy, from the launch video to outdoor advertisements, social media campaigns, and even our product packaging.