We used Carl Sagan's "Pale Blue Dot" as a starting point to develop a positive, forward-looking theme for TEDx's 2019 festival in Amsterdam.

This led us to the idea that we must take action to save our planet, and we created a global initiative that encourages people to do more to protect our only home. The Campaign System's design was influenced by the passionate language of protest and a punk-inspired DIY style, with the TEDx X symbolizing a worldwide endorsement and commitment to positive change.