
Client
Black Betty Rebrand
Services
Brand Story
Brand Identity
Some brands sell jewellery.
Black Betty stands for something deeper.
At the heart of the brand sits a simple invitation:
Wear it.
Wear your truth.
Wear your scars.
Wear your resilience.
Wear your power.
From a handwritten wordmark created from the signatures of real women to a visual language rooted in duality, Black Betty celebrates what it means to be feminine and rebellious, raw and refined, soulful and bold, all at once.
More than a jewellery brand.
A declaration.
A modern ritual.
A beautiful new chapter for Black Betty.








