StoneX Stadium had become much more than a rugby venue.

Today it hosts concerts, conferences, weddings, exhibitions and world-class sporting events. The brand needed to reflect that evolution.

We created London's Gateway Venue, positioning StoneX as a destination where sport, business, entertainment and culture come together.

North developed the strategy, visual identity and scalable design system, drawing inspiration from the stadium's distinctive architecture to create a brand as versatile as the venue itself.