For more than a decade, Superbalist has helped South Africans discover the latest in fashion, beauty and home, making it easier to express their personal style.

As the business evolved from a youth culture disruptor into one of the country's leading lifestyle retailers, its brand needed to evolve with it.

Working alongside the in-house team, North refreshed the identity with a simplified, more distinctive wordmark and sharpened the brand's positioning around a single idea: Live Superb. The result is a more confident, contemporary identity that reflects Superbalist's ambition to be the destination for everything you need to live superbly.