Belkin Everyday Impact
Visual Identity

A commitment to people,
planet, and products.

The Brief
We recently had the privilege of launching Belkin's sustainability brand. Sustainability is at the heart of Belkin and its business, extending to community work, education, diversity, products, and the supply chain.

Our brief was to craft a sub-brand that empowers Belkin to express and communicate its commitment to people, the planet, and products.

The Solution
We began by defining Belkin’s mission: 'We’re in business to make a positive impact every day.' This led to the creation of the adaptable Everyday Impact platform. Collaborating with a local illustration and animation studio, Yolk, we developed a visually striking sub-brand that embodies positivity and remains distinct yet connected to Belkin.

We favoured illustration for its creative control, consistency, and charm, believing it educates our audience effectively. Inspired by the Eames House Bird, the Belkin bird mascot connects with our audience emotionally and symbolizes our shared responsibility, serving as a visual thread and companion in our journey.

Climate change is the single biggest challenge we face. Working with clients like Belkin inspires us to make a positive impact on the world every day.