The Brief
We were briefed to launch Belkin's latest and most durable screen protector yet, UltraGlass 2, specifically designed for the iPhone 15. Our challenge was twofold: How do we effectively showcase and celebrate a virtually invisible product, and how do we proceed when the newest iPhone wasn’t available to feature in our communications?

The Solution
Working closely with our partners at Studio Pic, we created a campaign that simplified the product story to its essence. Belkin’s latest screen protector acts as a force field against everything life has to throw at us. Through a series of hyper-simple product demonstration films and stills, we told the story of UltraGlass 2. The proudest moment was that our work ran all over Apple.com during the launch of the new iPhone 15.