Inrange is a radar-based golf improvement software designed to benefit both the traditional driving range and its players. The Inrange app analyses every millimetre of the game, providing the player with real-time, quantified feedback on every shot.

A first-of-its-kind technology required an equally impressive Brand Story and System, one that could highlight the various features and functions of the app in a simple, digital language and also live beyond the confines of the screen. Inrange’s flexible brand system is made up of its wordmark deconstructing and reassembling back into focus. When your head is in the game, when everything is clearer, when things fall into place, that’s when you’re in range. The Inrange brand, our Story and System, is being implemented at driving ranges across the USA, UK, and South Africa.