Livewell specialises in personalised and tailored dementia and Alzheimer’s care which is informed by the latest advances and research in the field of memory diseases and disorders. With this focus and devotion to dignity and quality of life for those suffering from these particular mental degenerative diseases, Livewell has been committed to providing the very best care and support for countless residents and their loved ones over the past decade within South Africa and beyond.

For the complete rebrand of Livewell’s specialised dementia care estates, we told the “Livewell with…” Brand Story from the perspective of the people who make the place and their approach so unique. As the only stimulus-focused care facility specialising in treating this widely misunderstood disease they needed to look and speak in a personable, humble and deeply human way. After interviewing their amazing employees and hearing their stories, we used this as the basis for the Brand Film and Brand Book. Other marketing collateral was also produced aligned with a complete redesign of the website