Client
Belkin Electronics
Services
Brand Story
Brand Identity
Brand Experience
Year
2023
The challenge
Belkin was already one of the world’s leading technology brands, but the role it played in people’s lives had become harder to define. The challenge wasn’t simply to refresh the brand. It was to find a clearer, more relevant reason for Belkin to matter.
The clarity
We found it in the everyday moments where technology simply needs to work. Staying connected. Staying productive. Being ready for whatever the day brings. That became a simple idea the whole business could build around:
Be Ready For Today.
A clearer role for Belkin, and a stronger foundation for how the brand shows up around the world.
The results
+18% Brand consideration
+24% Engagement
30+ Markets working from one clear idea
