A golf brand that knows how to have a good time

Good Time Golfin' partnered with North to reimagine what a golf brand could be. Formerly Hounslow Golf Park, the venue set out to leave behind the traditions that can make golf feel intimidating and create a place where everyone feels welcome.

Built around the simple belief that golf should be fun, the rebrand introduced a new name, identity and personality that celebrates the social side of the game. From gamified driving bays and adventure golf to food, drinks and live events, Good Time Golfin' is designed for good times, whether you're chasing birdies or just catching up with friends.

North developed the brand strategy, naming, visual identity and tone of voice, creating a bold, expressive brand that makes golf feel more accessible, more inclusive and a lot more fun.