Graziella Trattoria partnered with North to create a brand that reflected its unique blend of Italian hospitality and Amsterdam character. Nestled within the iconic De L'Europe Amsterdam, the restaurant draws inspiration from the rituals of shared meals, the culture of cycling and the stories that unfold around the table.

We developed a refined identity rooted in place and purpose, balancing the warmth of traditional Italian dining with contemporary elegance. Inspired by Amsterdam's canal bridges, the distinctive curved wordmark, bold typography and earthy metallic palette create a sense of timeless sophistication, while the "empty plate" motif quietly celebrates food that's simply too good to leave behind.

North developed the brand strategy, visual identity and design system, creating a distinctive brand that feels as memorable as the dining experience itself.