Belkin partnered with North to launch UltraGlass 2, a premium screen protector engineered for the demands of everyday life. Designed for iPhone 15, the product needed a campaign that demonstrated its strength in a way that was both simple and instantly memorable.

Rather than relying on technical specifications alone, we created a series of bold visual demonstrations that brought the product's durability to life, showing how UltraGlass 2 stands up to the knocks, scratches and impacts that come with daily use.

North developed the creative platform and campaign assets across digital and retail, creating a striking product story that made performance easy to see and easy to believe.