Coffee brings people in. Community keeps them coming back.

That simple belief sits at the heart of Plato, a growing South African coffee brand with more than 58 stores serving everyone from students and entrepreneurs to engineers and fashion lovers.

As the brand continued to grow, it needed an identity that captured the warmth, optimism and sense of connection that had made it so successful.

North developed a refreshed visual identity and distinctive tone of voice, creating a flexible brand system designed to scale while staying true to Plato's neighbourhood spirit.